The Precision Syringe: Matthew Brunken's Customer Discovery Success with the SUH Syringe
Matthew Brunken is a seasoned entrepreneur with a passion for creating businesses that make a positive impact on society. As a Senior Venture Analyst at UNeTech, Brunken applied his expertise in customer discovery to the development of the Suh Precision Syringe, a groundbreaking medical device invented by Dr. Donny Suh and his team at the University of Nebraska Medical Center.
The Suh Precision Syringe is designed to address issues in pediatric ophthalmology by providing a more ergonomic and accurate technique for periocular and intraocular injections. While the device was originally intended for use in ophthalmology, medical professionals from various specialties have recognized its potential for other applications. Brunken played a critical role in developing and implementing a novel customer discovery framework to identify potential markets and applications for the Suh Precision Syringe beyond its original scope.
As part of his work on the project, Brunken assisted in creating the pitch deck that was presented to investors. His contributions helped to secure funding for the development and commercialization of the Suh Precision Syringe, which has the potential to improve medical outcomes and quality of life for patients. With his expertise in customer discovery and entrepreneurship, Brunken has helped to bring this groundbreaking medical device to market.
Background
The Precision Syringe is a medical device that was developed by Matthew Brunken, a graduate of the University of Nebraska-Lincoln. The device is designed to provide accurate and precise injections, making it ideal for use in a variety of medical settings. Brunken was inspired to create the Precision Syringe after noticing that there was a need for a more accurate and reliable injection device.
Through customer discovery, Brunken was able to identify several key pain points that healthcare professionals experienced with existing injection devices. These pain points included inaccurate dosing, inconsistent injection depths, and difficulty in handling the device. Brunken used this information to design a device that would address these issues and provide a more reliable and accurate injection experience.
The Precision Syringe is a patented medical device that has been approved by the FDA. It is made from high-quality materials and is designed to be easy to use, even for healthcare professionals who are not experienced with injection devices. The device is also designed to be compatible with a wide range of medications, making it a versatile solution for medical professionals in a variety of settings.
The Precision Syringe has received widespread recognition for its innovative design and effectiveness. It has been featured in several media outlets, including Bio Nebraska and Happening, and has been praised by healthcare professionals for its accuracy and ease of use. Brunken continues to work on improving the device and expanding its reach, with the goal of making it a standard tool in medical settings around the world.
Key FeaturesBenefitsAccurate dosingEnsures patients receive the correct amount of medicationPrecise injection depthReduces the risk of complications and side effectsEasy to useReduces the risk of user error and improves patient outcomesCompatible with a wide range of medicationsProvides a versatile solution for medical professionals
The Precision Syringe is a game-changing medical device that has the potential to revolutionize the way injections are administered. Its innovative design and user-friendly features make it a must-have tool for healthcare professionals who are looking to improve patient outcomes and reduce the risk of complications. With its FDA approval and widespread recognition, the Precision Syringe is poised to become a standard tool in medical settings around the world.
Customer Discovery Process
Identifying the Problem
The customer discovery process for the Precision Syringe began with identifying the problem. Matthew Brunken realized that there was a need for a more precise syringe for medical professionals. The current syringes on the market were not accurate enough, and this could lead to dosage errors and patient harm. Brunken recognized this as a significant problem and decided to explore it further.
Defining the Target Market
After identifying the problem, Brunken needed to define the target market. He conducted extensive research to determine who would benefit the most from a more precise syringe. Brunken discovered that medical professionals, particularly anesthesiologists and neonatologists, would benefit significantly from a more accurate syringe. These professionals require precise measurements to ensure patient safety, and the current syringes on the market were not meeting their needs.
Developing the Solution
With a clear understanding of the problem and the target market, Brunken began developing the solution. He worked to create a syringe that would be more accurate and meet the needs of medical professionals. Brunken used his expertise in mechanical engineering to develop a syringe that would be precise to within 0.01 milliliters. He also worked to make the syringe easy to use, with a simple design that would be intuitive for medical professionals.
Testing and Validation
After developing the Precision Syringe, Brunken needed to test and validate the product. He worked with medical professionals to test the syringe and get feedback on its accuracy and ease of use. Brunken also conducted extensive market research to validate the need for a more precise syringe. He found that there was a significant demand for a more accurate syringe, particularly among anesthesiologists and neonatologists.
Through the customer discovery process, Matthew Brunken was able to identify a significant problem, define the target market, develop a solution, and test and validate the product. This process allowed him to create a product that met the needs of medical professionals and addressed a critical problem in the healthcare industry.
Sources: Bio Nebraska Member Spotlight: Precision Syringe, Matthew Brunken's website
Design and Development
Designing the Precision Syringe
Matthew Brunken's precision syringe was designed to address the need for a more accurate and reliable syringe for medical professionals. The syringe is designed to deliver precise amounts of medication, reducing the risk of dosing errors and improving patient outcomes. To achieve this level of precision, the syringe was designed with a number of key features. These include:
A high-precision plunger mechanism that allows for accurate and consistent dosing
A clear, easy-to-read scale that allows medical professionals to easily measure and administer medication
A smooth, frictionless barrel that minimizes resistance and allows for smooth, consistent delivery of medication
A sterile, single-use design that reduces the risk of contamination and infection
Developing the Manufacturing Process
The manufacturing process for the precision syringe was developed with a focus on quality and consistency. To achieve this, Brunken worked closely with a team of engineers and manufacturing experts to develop a process that would ensure that every syringe produced met the highest standards of quality. The manufacturing process involves a number of key steps, including:
Injection molding of the syringe barrel and plunger
Assembly of the syringe components
Sterilization of the syringe using gamma radiation
Packaging and labeling of the syringe for distribution
Throughout the manufacturing process, strict quality control measures are in place to ensure that every syringe meets the highest standards of quality and accuracy. According to Brunken, the precision syringe has been well-received by medical professionals and has already been used in a number of clinical trials. The syringe is currently available for purchase through a number of medical supply companies. For more information on the precision syringe and Matthew Brunken's work, visit https://www.bionebraska.org/member-spotlight-precision-syringe/ and https://matthewbrunken.me/happening.
Results and Impact
Matthew Brunken's customer discovery efforts resulted in the development of the Suh Precision Syringe, which has been shown to be more accurate and precise than conventional syringes. A comparison study between the conventional syringe and the Suh Precision Syringe demonstrated that the latter had significantly better accuracy and precision in delivering small volumes of fluid.
The Suh Precision Syringe has had a significant impact on the medical industry, particularly in ophthalmology, where precise delivery of medication is critical. The syringe has been used in clinical trials and has been shown to improve the accuracy and precision of intravitreal injections, which are commonly used to treat retinal diseases.
The development of the Suh Precision Syringe has also had a positive impact on Matthew Brunken's career. He has been recognized for his work in developing the syringe and has been featured in various publications and interviews, including a Member Spotlight on the Bio Nebraska website and an interview on his personal website.
Overall, the Suh Precision Syringe is a significant improvement over conventional syringes and has the potential to improve patient outcomes in a variety of medical applications. Matthew Brunken's customer discovery efforts have led to the development of an innovative product that has the potential to make a significant impact on the medical industry.
For more information on Matthew Brunken and the Suh Precision Syringe, please visit https://www.bionebraska.org/member-spotlight-precision-syringe/ and https://matthewbrunken.me/happening.
Conclusion
In conclusion, the precision syringe developed by Matthew Brunken is a prime example of how customer discovery can lead to innovative solutions that solve real-world problems. Brunken's dedication to understanding the needs of his customers and his willingness to iterate his design based on their feedback is a testament to the power of customer-centric design.
The success of the precision syringe is evident in the recognition it has received from the industry, including being named the 2020 Bio Nebraska Member Spotlight. This recognition highlights the significant impact that Brunken's innovation is having on the medical industry.
The precision syringe is not only a breakthrough in medical technology, but it is also a testament to the power of innovation and the importance of listening to customers. Brunken's approach to product development is a model that other entrepreneurs and innovators can learn from, and it serves as a reminder that the most successful products are those that solve real-world problems.
To learn more about the precision syringe and Matthew Brunken's journey in developing it, visit Bio Nebraska and Matthew Brunken's website.